Literally. Every. Single. Time. I have to make an attempt to ‘convince’ a client that they need to spending money on Facebook ad’s, a major conflict ensues… And it usually ends in carnage.
The conflict is between the frustration 😑 that this business owner has been completely ignoring one of the most effective marketing platforms of the past 200 years, & the optimism 🤑 I feel knowing that 95% of the competition is just as ill-prepared to dominate digitally because of a similar absence on social media.
The truth of the matter is: If you’re not spending money on Facebook, Instagram, Youtube, or LinkedIn (yes LinkedIn) then you’re in danger letting this digital land grab pass you bye. Attention has never been cheaper.
If you really want to believe in marketing, create an awesome video that is relevant to your audience and run some targeted traffic to that video. I guarantee you will be a believer in no time. – Gary Vaynerchuck
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